Karus is an AI decisioning tool that empowers all participants in auto finance processes. Karus approached OAK'S LAB on the premise of building their first public product and creating a new brand identity.
The immediate product of Karus is the AI algorithm, already integrated with some of the partners' databases. A piece of a puzzle was missing - the stakeholders' team wanted to create Karus B2B platform and a solid brand, which would become the first touchpoint for most users within institutions and car dealerships.
